eLuxury To Transform Into An Online Mag
LVMH-owned site eLuxury.com is shutting down its retail operation over the next six months to become an online magazine about the luxury market. The company doesn’t think the retail site is necessary when many of the brands it sells have their own online stores.
“Starting in mid 2009, eLuxury’s new mission will be to create an ‘e-window’ into the world of luxury, by serving as an information reference for luxury in fashion, art de vivre, leather goods, wines and spirits, watches and jewelry, gastronomy, cars, yachts and services,” the spokeswoman said. “To that end, eLuxury intends to develop collaborations with the most prestigious names in the world of luxury media, as well as the main contributors of the luxury world.”
-VIA WWD
