Esquire Might Be Getting The Boot
Read More:esquire, sucky magazines, the recession
Seems like Esquire might be on the chopping block. Ad revenue dropped 22% in the first quarter, which isn’t technically horrible compared to other publications, but Gawker is reporting that the magazine’s staff, and its corporate peeps are on their last leg.
“According to a tipster: Publisher Kevin O’Malley told the staff that even though Esquire did (very relatively) better than rival GQ last quarter, it wasn’t good enough—he wants them to be picking up the market share lost by Portfolio and Best Life. Other complaints: GQ got more National Magazine Award nominations, and some high end advertisers think Esquire is becoming too “gimmicky.”"
Couldn’t agree more. This magazine totally has lost it. The E-Ink thing with the flashing cover was totally lame and all the articles are so dull. Can’t wait to see this one go under. Hopefully it frees up some room for titles like Antenna (which I totally adore).
LINKAGE: Esquire Is Getting Nervous [Rumormonger]
