First Look: The Lauren Conrad Collection

Laguna Beach’s The Hills’ Lauren Conrad has taken her reality series fame and funneled it into her actual life ambition, fashion designer. What’s really amazing about this is that the network that fueled her popularity, MTV, is also funding the creation of her fashion line. The line expects 2 million in sales this year with the 44 piece collection being sold at Madison, Fred Segal, Intermix, Nordstrom, and Bloomingdales (basically the stores that Lauren frequents). We loved her pieces for Linea Pelle and I’m actually interested in seeing where this collection goes. In a market that is quickly becoming oversaturated with celebrity designers, I wonder if the quality and attention to detail Lauren’s collection promises will be enough to compete in the indie fashion market.

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