Death Row

         October 16th, 2007
Can a brand that pushes basics make money when they charge 300% more than the traditional Gap T? It can if gremlin twins Mary-Kate and Ashley have anything to say about it.Now all grown up, the twin divas who are known for rocking granny style goods have launched a new couture collection of clothes called The Row. Already available in Europe, the new duds are a far cry from the little ladies collection at the retail giant Walmart.

To me the collection feels like a tome to the fact that all you need is a following to make it in this industry. A mix between “heroin chic” and “mall goth” the collection left much to be desired as if the price tag alone is enough to get fashionistas all hot and bothered by the shear tees ($450) and 3/4 length cashmere tuxedo jackets ($1700).

If you couldn’t tell already, I wasn’t a big fan of this collection… it feels like it’s trying too hard to be anything but “Mart”-itable but falling short with very basic Club Monaco-esque cuts, colors and designs. Nothing here is original and these clothes already exist so spare me that “innovative” bullshit. It would have been interesting to see a collection actually based off of something the Twins wear. Yes they are often lampooned for their over-the-top, mature style which often leaves them looking like their ready for a bridge game with the Golden Girls, but at least that’s intriguing.

To me this whole thing is just another ingenious plot by the same management company who decided to make a set of seven year old twins the owners of their own company. Honestly, I have to give it to these girls. Their fans aren’t 14 anymore and its very possible that this is a way to still profit on those millions of now grown up little girls who had their mommies going nuts because they needed the new MK&A bed sheets.

Also don’t get me started on the very voyeuristic preview video on Style.com for The Row’s holiday collection. It shows a model changing in and out of the collection, showing viewers how flexible the line can be. Of course every piece is just as bland as the one before so it just becomes a sad sentiment to a girl with way too much cash and no real style of her own. Don’t get me wrong the clothes look good, kudos, but what sets you apart from every other wannabe Calvin Klein out there? In my opinion The Row should be sent to death row or since there’s only 3 colors in the collection maybe you can talk to The Limited. They might sell it there.

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Author: Noxema Jackson | | Link to | Subscribe | Comments | Leave a Comment
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Posted in | Celebrity Designers, Designer Discovery, Fashion Indie, Indie Woman, Luxury



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6 Comments

  1. Vera, :
    MyAvatars 0.2

    Have you seen this jewelry line http://www.corruptdesign.com ?? Please look it over & let me know what you think.
    If you need more info let me know. Thanks,

    Vera

  2. MyAvatars 0.2

    Wow.. tellin it like it is..

  3. alex Hawkins, :
    MyAvatars 0.2

    clearly you know absolutely nothing about fashion; I would hardly call the Olsen twins “wannabe Calvin Kleins.” whilst $450 is a ridiculous price for any t-shirt, I don’t see you pulling breath-taking collections out of your sleeves either. your criticisms have zero credibility, and mean nothing. I am so tired of arrogant little shits like you, filling the internet with your complete bollocks as if anyone cares, just get over yourself.

  4. alex Hawkins, :
    MyAvatars 0.2

    clearly you know absolutely nothing about fashion; I would hardly call the Olsen twins “wannabe Calvin Kleins.” whilst $450 is a ridiculous price for any t-shirt, I don’t see you pulling breath-taking collections out of your sleeves either.

    your criticisms have zero credibility, and mean nothing. I am so tired of arrogant little shits like you, filling the internet with your complete bollocks as if anyone cares, just get over yourself.
    cuuuuuunt!

  5. Noxema Jackson, :
    MyAvatars 0.2

    To the people who have read this post… my job as a columnist is to give MY interpritation of the subject I am writing about. The beauty about our freedom is that we have the option to disagree.. everything I write here isnt going to be vague and bland because then I wouldnt be doing my job to its full potential. To whomever I offended with my article on the Olsen twins you must remember that this is my opinion and I intend to share it just how I see it. Just because I dont like the collection doesnt mean you shouldnt either im not looking to have a fanbase made up of lemmings but instead of fashion visionaries and individual souls. If you have any questions or comments feel free to address me at FranCollazo1@gmail.com

    and read my resume and my other articles before you decide I know nothing about fashion :)

  6. Lauren, :
    MyAvatars 0.2

    Fist off Alex Hawkins, Just as Noxema shared his disliking for the Olsen twins’ fashion collection you’ve shared you disliking for him, when in actuality I personally know him to be an intelligent, warm hearted individual. Everyone is entitled to their own opinion and as a matter of fact here’s my opinion of you:

    Self centered, egotistical, lowlife son of a bitch. Someone obviously didn’t love you enough to the point that you have to rag on someone else’s piece of art. What? Jealous you could criticize something you don’t like so much without swearing or name calling?

    Noxie is pretty much a big deal where he comes from so maybe he’ll along with the rest of this town, will get over him when you fucking grow up. Your creditability is just as much valued as your own fucking ugly face up your ass.

    Credit that asshole.

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