Countdown to Capsuel: Pa:nuu

If there’s one thing that usually renders me particularly vexed, its pretentious fashion. Fashion should be fun, because at the end of the day, what’s in this week, will be out the next. Ah fashion, a fickle friend indeed. Besides, when you’re young (as am I), you might as well enjoy your neon, and lamé while you can still pull it off. And if there’s one label that knows how to have a good time, that label would certainly be Pa:nuu.

The Danish label, brainchild of Catharine Nielsen and Jacob Hoilund, doesn’t use “analysis, market research, color scales, trend boards, or the likes thereof.” Where they do pull from however are the 80s, acid-pop, and bold prints that would give Jem a run for her money.

When asked what inspired the Spring/ Summer 2008 collection is, Jacob told me ” The inspiration for the SS08 collection can be narrowed down to a few words… LA, 80’s electro pop culture and suntan.” Which is not so hard to envision when you look at the collection which is rampant with wild prints, loads of leggings, and more neon than the Vegas Strip. But of course, let’s not forget the fact that they already have two collections for Topshop under their belt– or that they use Joey Elgersma’s crew, the Clubkids (arguably Europe’s definitive hipsters) as models. Hey, if they keep this up, they’ll have a future brighter than their blue lamé leggings!

-Virginia Jackson-Reed

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