Protégé Project: Ioannis Cholidis

A graduate of St. Martin’s School, Ioannis Cholidis is a Greek menswear designer who inflects fine tailoring with active and sportswear accents. In 2006, he designed a line of Puma sneakers presented during London Fashion Week. In the same year he worked with Stella McCartney creating clothes for the English band Coldplay.

Thanks to his eclectic approach to fashion and his inventive take on colour for men, he’s the one Sir Paul Smith - the best loved of English designers - chose in 2007 to find a new way for men to enjoy Merino wool. Frame by frame, Ioannis Cholidis’s collection depicts the everyday life of a stylish young man who shifts easily between business and casual looks.

Voluminous pants and shorts contrast nicely with slimfit shirts, pullovers, twinsets. Pants make quite a fashion statement, as in the wool denims for leisure occasions, or the sleeker models with exclusive detailing like copper hardware and the lastest in padding and fringe. The colour spectrum ranges from the softest pastels to deep anthracite grey and navy blue hues. Strongpoint of the Cholidis collection is a flair for reinventing the all-time classics of men’s casuals (usually denims or leathers) in Australian Merino Wool. The result: soft five-pocket jeans, peacoat, bomber and biker jacket all in a wool fabric offering innovative ease and surprising tech performance.

Entire collection available at Flickr.

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