We Are The Market had the chance to check out Yoko Devereaux’s fashion show. The lucky PR firm had the chance to check out his fall/winter 08 debut on Monday. “It was the first show for Yoko Devereaux in several seasons and the venue was packed with the usual gang of scenesters, editors, buyers and celebrity friends like Alan Cumming, Sophia Lamar and Ana Matronic.

The collection, designed under the guidance of creative director Andy Salzer, featured graphics by artist Charles Lutz, as well as cardigans, skinny ties, super skinny pants and chic hoodies in a palette of basic black, white, slate blue and gray for the guy who wants to toe the line between cutting edge and just plain cool.

We’ve got pics after the jump.”
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Popularity: 6% [?]

Popularity: 6% [?]

Odin/Den Clearout
The peddlers of the new are leaving the past behind in the form of a clearance sale, with 50-80% off all past merchandise.
411: Through Jan 27, 330 E 11th St (between first and second), 212-475-0666

Popularity: 3% [?]

There are many pre-parties for Fashion Week, and last night we had the honor of attending one of them. Personally invited by the honoree, Matt Levine of Steelo, the party was buzzing with industry folk, local celebs, models, and a slew of very well dressed fashionites and trendsetters. The brand encompasses en entire lifestyle which was evident throughout the crowded lounge, most of whom were wearing pieces from Steelo’s (which means ’style’) latest collection. Matt, wearing, of course, one his own creations greeted all guests and happily posed for press photos.

He started the collection back in 2004 with the idea of fusing together nightlife, entertainment, and fashion. ”My first collection was comprised of just t-shirts and customized blazers. I wanted to start off slow where the mistake and setbacks would be minimal. The first piece I created was a shirt entitled ‘I Love Paparazzi’ which was featured on the NBC Today Show—worn by Paris Hilton and Lindsay Lohan. It was actually a men’s sweater, but women loved the oversized look of it. I was sold out of it immediately.”

With this kind of celebrity endorsing your threads, Steelo was sure to be a huge hit throughout the industry.

“In creating Steelo I wanted to create a sophisticated collection with style, fresh with elegance, the Lower East Side fused with Wall Street, the confidence of New York, the influence of Los Angeles, and the creativity of Japan.”

A true visionary, Matt believes that “if you sell to the right store, the right people will buy it.” Whatever his strategy, the boy is doing something right and we definitely respect his passion for the industry. His collection is available locally and online at Caravan.

Popularity: 3% [?]

1/20–2/20 Clothes and accessories from Marc by Marc Jacobs, Hanii Y, and Milly are $50 to $200 at Diane T; that’s 30 to 60 percent off. 174 Court St., nr. Bergen St., Cobble Hill (718-923-5777); A.E., M.C., V.; Tues.–Fri. (11–7:30); Sat. (11–6:30); Sun. (1–5:30).

1/25–2/10 After you’re done at Diane T, swing around the corner to Bird for deals on Earnest Sewn straight-leg jeans (now $49), 3.1 Phillip Lim double-breasted cardigans (now $119), and tall Isabel Marant boots (now $179). 220 Smith St., at Butler St., Cobble Hill (718-797-3774), and 430 Seventh Ave., nr. 14th St., Park Slope (718-768-4940); Mon.–Sat. (noon–8); Sun. (noon–7).

Popularity: 4% [?]

Caravan is unloading Vivienne Westwood coats for $200, Erotokritos grecian dresses for $100, and men’s Blue Marlin hoodies for $40 at the winter sale. 2 Great Jones St., nr. Broadway (212-260-8189) and 128 E. 91st St., nr. Lexington Ave. (212-722-7282); 1/21–1/31 (call for store hours).

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Now all the mexx stores will be featuring not only hugo boss, but the latest offerings in gucci as well as hurley.

Popularity: 3% [?]

This is the last chance to get 75 percent off deals on fall/winter shoe samples (now $130), scarf tops (now $81), and dolman jackets (now $155) at Zero + Maria Cornejo. 225 Mott St., nr. Prince St. (212-925-3849) and 807 Greenwich St., at Jane St. (212-620-0460); 1/21–1/27 (call for store hours).

Popularity: 3% [?]