Fashion Indie Hangs With Ben Sherman at Last Night’s Party

A very mod thought meets “real” models and a 50- year old brand all wrapped up in red, white and blue! What better way to launch a collection than with Ben Sherman’s nightlife photographer-blogger extraordinaire, Merlin Bronques from Lastnightsparty.com and a collection of his edgy, provocatively raw photos.

During the late 60s, Geoffery Mead of the Brighton Mod thought that Ben Sherman and anything having to do with the brand was, to say the least, the first British definition of ‘cool’. On Saturday night, all wrapped up in Soho, was a party of 300 people, dancing to 80s punk at Sherman’s store on Spring. A collaboration of the famous Sherman logo, American Apparel type photos and short films were all screaming the plectrum of the city’s preppy and mod come together in matrimony.

Someone is in the right place when Agnes Deyn walks through the door and stays the whole night dancing and blending nearly without notice.  While standing in line for the one and only bathroom I caught up on some reading, getting tips from Sherman’s book on how to perfect your grass lawn tennis game.  There was also the joy of talking to an independent designer or two who seemed to flood this spot to connect to it’s “x” factor.

One could come to appreciate that this brand has taken a long drive throughout generations and has reckoned with every kid who had a pick in hand and the Sherman logo posted across their chest. It was no wonder that the beautiful people who showed up for this party could understand the young kid dressed as a police officer with a sex pistols vibe taking photographs of the crowds spontaneity and the indie films of Merlin Bronques projected on the walls of the stores fine construction!

React to the images, enjoy dancing with kids from brooklyn and have your picture taken by the occasional paparazzi. This was the party.

-Nichole Werhner