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For one reason or another, when I hear hear talk about “male porn stars,” I immediately think about the creepy, Super Mario-esque, Ron Jeremy. To be honest, when I heard that Dior Homme designer Kris Van Assche hired photographer Jeff Burton to shoot male porn stars for his personal collection’s campaign, I expected to see some flabby, Italian Stallion sprawled out with…well, it doesn’t matter. 

Needless to say, I was relieved to see the hunks, rather than the chunks, appear in the campaign. Burton, who “reinterprets pornography for consumption in a contemporary, seductive way,” did just that. The campaign, shot in an LA laundromat, was interesting and tasteful. At least we know Assche is selling clothes and not dirty movies!  

 

Thanks NY Mag!