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“I see my clothes on the street and they look different than I recall, but different isn’t bad, It’s exciting to me to see what they do, how they wear it, what they wear it with.”

Indeed, Som is a little infatuated with “his girl”.

“The Peter Som look is romantic, it’s a little dreamy. My girl is a little bit of a ‘head-in-the-clouds’ kind of girl. There’s a beauty, a lightness about her.”

And, while he’s confident he can provide what the Som woman wants, the designer admits that one thing he can’t do is predict trends.

“I wish I could – then I’d be living on a beach in the Bahamas,” he laughs. “We do our homework, but success is definitely not a science.”

Thanks Vogue UK