Fendi Goes DIY

This really isn’t ‘indie’ but I thought it was an interesting take on a big designer name trying to make something that we can later, as consumers, change and make our own. So basically, the power of design is in your hands. You can buy a $1300 bag, with the Fendi Logo in front, and then customize it to your own individual style. Very nifty. Check out the perks:

• Coated canvas
• Removable belted shoulder strap with buckle attachments
• Interior twist-lock closures allow buckles to be removed for clutch carry (two for one deal)
• Polished gold metal logo-engraved appliqués on each side
• Acrylic double-F logo on the front (in case you didn’t know it’s Fendi)
• Flap top with magnetic snap closure
• Multicolored cartoon-like logo textile lining (cartoon? remind you of anything? Hint; LV)
• Interior leather-trimmed zip pocket
• Ten Pantone Universe markers included to create your own design on the bag (Pantone; only the best)
• Packaged in a multicolored Fendi box (most important part)
• Made in Italy (not China!)
• Only returnable in original condition (so don’t think to return your doodled over bag)