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Edited by on April 24 2009 at 2:42 PM

FIRST LOOK: Tracy Feith for Target

Tracy Feith’s  limited-edition line for Target is reminiscent of 70s surf life (prices ranging from $15-$140), featuring tees, swimwear, summery separates, and flowy frocks & girlie skirts in bold hues, tiered ruffles, and prints both trippy and tropical on washed-down fabrics. Available May 17th in stores and online.

Even a black leather biker jacket appears, although tossed over a girly dress.  “Tracy Feith designs for women who are sophisticated and chic, but also know how to express their individuality,” says Trish Adams, senior VP at Target. “His Bohemian-inspired, spirited aesthetic is a fresh take for the GO International program, providing designer fashion at guilt-free prices.”

LINKAGE: Popgloss via FashionTribes

Story by Rebecca Alexander

Rebecca does not like biographies. They are stupid and she would rather spend her time editing the site. Which she does with great vigor.