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I definitely wasn’t the biggest fan of the Matthew Williamson for H&M collection, but moreover, I’m not a fan of the commercials. To promote his summer diffusion line, Williamson let pink ponies, neon astroids, shoddy electronic music and poorly dubbed voices do his selling. This commercial is in no way representative of who Williamson is as designer and is obviously the doing of H&M, attempting to cater to the stimulus hungry American population. 

Things learned from this commercial: If an astroid hits, Matthew Williamson will appear. Rolling around in runoff ground water is not sexy. The diffusion line is still ugly.

 

Thanks NY Mag!