Fur Goes Indie: Peta Will Not Be Pleased

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Doo-Ri Chung

Zac Posen

Peter Som

WWD has reported that fur is no longer “relegated to designers of a certain age, the fur industry is relying on a cast of fresh faces, including Peter Som, Chris Benz, Doo-Ri Chung and Zac Posen, to help woo new customers.” I never realized that there was an age requirement for the use of fur but I guess I understand that fur requires a ‘mature’ taste.

The question remains; are fur sales down? Are young designers being asked to revamp the fur industry in order to sell more animal skins? According to an old article on Fabsugar, “despite a dip in fur sales last year, customers are currently more interested in smaller fur pieces like stoles and hats.” I guess we’ll see what happens next season.