Edited by Marissa Moshell, Student on
Two years ago, Gap assembled a London-based design team to form stronger ties with a European crew. It was only a mere year ago that significant efforts were made for these collections to hit stores. The styles created had a European flair and allowed for a wider range of expression. Recently, Gap has decided to cross out this chapter of the company and disassemble the newly created regimen of the brand. Instead, American styles will be imported into Europe, as a result of an increased demand for U.S. collections by the Europeans. A spokesperson says on behalf of the situation:
“The recent north American ranges have been more fashion-forward and that’s something that European customers respond well to.”







