Edited by Jessica Lapidos on
There is currently a truck en route to Park City, Utah. It’s going to delight the Sundance Film Festival crowd with it’s contents: designer and artisan jewelry and accessories. And a handful of fabulous furs. Though this truck once used to be a potato chip delivery vehicle, Joey Wolffer tricked it out into The Styleliner, a mobile boutique that is spreading good looks around the nation. We dropped in on the day they disembarked from Meatpacking to talk to Joey and get a good look inside. Here’s what we found.
So who’s actually driving the truck?
I’m the driver. A GREAT driver too. I think I’m really good!
And all the merchandise just stays stationary on the shelf?
No. Everything has to go in those back compartments over there and the drawer here. Now it only takes 20 minutes to half an hour to make this truck a beautiful gallery.
When you’re traveling, do you also find designers on the way and pick up pieces as you go?
Oh yeah, from flea markets to high end designers in these obscure towns.
What has been your favorite way to discover a new designer?
It’s usually when I’m in an obscure city. Like when I was in Athens, I found this one piece, and I was determined to track down the designer. By contacting people you know or people you’ve met, you get to them. Like this girl, Lamprini, I don’t even know how to pronounce her name, she hand makes it all in her home, and it’s just so ornate and fun and interesting. This guy is Dassios. He’s Greek. He worked for the opera so he’s used all these old components from different costumes in his work. It’s so interesting. I love that there’s a story behind everything.
I impart my daily love of light layering, thick-as-thieves platforms and undiscovered fashionable gems. I love to turn a phrase, and in truth I'm a designer at werq.