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Do you ever foresee a bus in your future?

Maybe, I want a boat.

When you set sail, please give me a call!

Yeah! I’m thinking a boat in St. Bart’s would be great.

Instead of scuba tours you could do shopping tours.

It’s crossed my mind. We’ll always have the truck, and hopefully multiple trucks soon. We realize we can do what we do anywhere. It’s about my style and the designers that we work with. We can pop up anywhere, whether it’s an igloo, a boat or a truck. It’s about creating interesting environments to shop. They don’t want to go in and see what they’ve seen in every other store.

Hold up… An igloo?

For Sundance, I nailed down the opening starting gate from the olympics, and we got it. So we’re converting into an igloo by printing vinyl ice stickers and putting it all around. We’re going to have hay bails outside with rugs over them. I love the idea of this bohemian glam space filled with beading and fur and rugs. Just like this glamorous mountain covered in fur and bling, and tasty warm cocktails.

Yum! Well, if you’re going straight from Park City to Miami, how do you switch up your merchandising?

Right now there’s a lot of fur in here. For warmer weather we have a lot of beach bags and sarongs offsite, and we switch them out. You know We Are Handsome? We carry all of their swimsuits. I think theirs are so interesting. I have them and Adriana Degereas from Brazil; she’s going to be big here. In Palm Beach, I’ll have cleaner stuff. I never really step away from what I believe in. For instance, I went to Greenwich, C.T. and they were like this is stuff I’d never think to buy.  It’s getting people to change things up. I always have new product coming in. Every two weeks, I have new stuff coming in.

Could you even imagine having a brick and mortar store?

No. My personality is so not married to one spot.  I’ll always be traveling, I’ll always be moving. And I love meeting new people.  So it allows me to get out of one area.  It’s very hard to think and be creative outside of the box when you’re locked in one spot. On the street when people come in, you don’t have time to talk to them. We have so many pieces in here with interesting back stories, and I like to explain them. When it’s a small shopping party, it’s always successful because I’m able to speak to the product.

What’s your favorite part of being on the truck?

I love working with customers. The excitement! There’s a superficial value to it yes, but a girl can walk in with a little black dress, and she puts on an epaulette, and all the sudden she’s a different person and she feels great! When someone says, “I’ve never seen this before,” it literally validates what I’m doing.

The Styleliner parks in Park City, Utah for Sundance this Friday and will stay there for 5 days. Then onto sunny Florida for February and March, L.A. for April, San Francisco for May, D.C. in June and the Hamptons, Joey’s hometown, July and August.