Hermès Unveils Smart Car
Hermès unveiled the tiny Smart car it designed to celebrate the vehicle’s 10-year anniversary in the contrasting setting of the enormous Grand Palais. The Fortwo édition Toile cars, manufactured by the Como group, are available in 10 colors including gold, indigo and the luxury house’s signature orange. Each is fitted with Hermès leather-covered steering wheels and gear levers, with colors including fuchsia and lime, along with the brand’s original canvas toile H.
A fleet of Smart cars along with acrobats on stilts welcomed guests while Hermès artisans were hard at work demonstrating their craft on the car’s interior. Visitors could also take a chauffer-driven ride in one of the vehicles. The cars, starting at 38,000 euros, or $48,564 at current exchange rates, went on sale last week.
Thanks WWD
