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Edited by on October 29 2009 at 2:19 PM

Creating A Cult Brand 101

Blackbook Magazine took some time to review what has lead to the success of certain cult brands, Martin Margiela particularly. The article talks about how Margiela’s market stradegy being more of an “absence equals presence” approach. It’s pretty short, but well worth reading.

Link

Link

Story by Corey Moran

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