How To Look Ghetto: Fruit Loops

The Satchel pointed this out to us a few days ago, but I noticed the look in my native village of The Bronx about a year ago. The beloved characters of Kelloggs cereals are getting some major street cred by becoming the imagery on a new set of street wear. Hoodies featuring Snap, Crackle and Pop, Toucan Sam, and even the rooster from Corn Flakes have hit the street and are being worn by cereal enthusiasts everywhere. This is probably the stupidest thing ever.
I know that most folks who dress in streetwear don’t mind looking like giant billboards for companies like Rocawear and Sean John, but at least those brands bring some level of status (as in, “Wow, RayRay can afford to buy Rocawear. He must be mad ballin yo.” Yes, I just assume that’s how everyone from the streets talk so please, BE OFFENDED), but do you really think people will mistake you for a “playa pimp” if you’ve replaced Tony Montana for Tony the Tiger? Check yourself, before you wreck yourself, son.
![]()
“Follow Your Nose” coupled with pointing to his ass makes me think he’s after more than a balanced breakfast.



