Noisy patterns, check. Eighties thematics, check. Tees emblazoned with ironic, nonsensical phrases, check. Usually I’m impressed with the way European labels somehow manage to exude an air of distinctiveness, but this one strikes me as contrived. Along with your fundamental hoodies, tees, tights, and tanks, they also design skateboards so that one can thoroughly complete the poseur ensemble. The “exotic, awesome, dark” lookbook is basically a manual on how to look tragically hipster and unabashedly trendy without really knowing it. Everything intentionally clashes with everything, compulsive layering is widespread, and the pieces themselves are as just about as original as a forearm tattoo.
Jamiroquai is the greatest.
