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Founder and main dude at Fashion Indie, Daniel Saynt began his career in fashion at the tender age of 14, when he worked in the stockroom for some unnamed fashion whorehouse. His distaste for the mainstream quickly festered until he decided enough was enough, denouncing all mainstream fashion lines (unless the stuffs on sale or just down right irresistible or free, you can't say no to free).

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Hussein Chalayan for Puma

February 28th, 2008 • Related • Filed Under


This just in from WWD.

“Hussein Chalayan is expected to be named creative director of sportswear giant Puma. Sources in Paris said the London-based designer, who held a runway show for his fashion line Wednesday, has been tapped by Puma to up the lifestyle brand’s style quotient. It is understood that Puma, controlled by retail and luxury giant PPR, also will invest in Chalayan’s business.”

There will be a press conference today to make the announcement.

This is better than cookie dough ice cream with my birthday cake. Hussein is one of the most influential designers to modern avant garde and his collaboration with Puma will undoubtingly make the brands coolness factor jump through the roof.

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