•  
• 

Weird. I couldn’t agree more. Fergie is just one of way too many celebrities who have, it seems, suddenly gotten the calling to become “fashion designers”. But the reality is that they’re only calling themselves designers and not because they have a real passion (or possess the creative talent needed) to design apparel but simply to capitalize on their celebrity brand name.

And their justification for becoming “designers” goes something like, “I like to shop for clothes so that must mean I can design clothes too”.

The fact is that celebs are signing simply merchandising deals with apparel makers. Then they sit down with a design team, maybe fill out some kind of questionaire detailing “what i like to wear” and “what i don’t like to wear”. Then the team shows them some samples, the celeb plays “like it, like it, hate it, like it…” and voila! A new celebrity designer is born.

Fortunately for us most of these fake celebrity brands fall flat on their faces. Let’s hope that this sickening “celeb designer” trend dies the quick and painless (for us) death it so richly deserves.

P.S. And I feel that fergie’s been bitin’ gwen stefani’s musical riffs ever since she went solo.

Check out Ill_Threadz MySpace