INNER-VIEWS OF FASHION: Brandon Svarc Of Naked & Famous Denim
We Are The Market sat down with Brandon Svarc of Naked & Famous Denim. I headed over to their site to see what it was all about, and couldn’t help but love his attitude:
“The brand name Naked & Famous is a satire of our celeb-obsessed culture. We aim to poke fun at “Hollywood” and “Glamour” brands that sell jeans for $300 and up solely because Jessica Simpson wears them and not because they are higher quality.”
Here’s what he had to say to We Are The Market:
WATM: What are some of the key items/ trends or innovations in the collection for SS10?
BS: We are introducing a 24oz selvedge denim (pictured left), which is the heaviest denim ever created! It’s almost impossible to weave this fabric and equally difficult to cut make and sew.
WATM: What are you currently excited about personally right now?
BS; We found a beautiful leather that I’ve been searching for a while now… it’s a solid 7mm thick bovine leather with beautiful grain (pictured left). It’s one of the thickest leathers in the world, and we’ll make some serious heavy-duty belts from it.
WATM: Where’s your favorite place to visit in Paris?
BS: We sell to the L’Eclaireur boutique on 26 ave des Champs-Élysées, so I really love going there to see our jeans sitting at one of the sharpest stores in Europe. Plus the staff is super friendly and fun to chat with.
I do also like Le Marais, it has a great spirit to it. Plus, Le Marais has Mickey’s Deli where you can get a kosher burger with a fried egg on top!
SOURCE: We Are The Market
