Edited by Rebecca Alexander on
How did you approach designing the Target collection differently from your McQ line?
Well it is actually not so far away from how I design the McQ collection; I started with a feeling, a girl and her spirit, and ran with it. There are elements which are naturally “me” which stayed the same, the design details and the edge, for example.
Rebecca does not like biographies. They are stupid and she would rather spend her time editing the site. Which she does with great vigor.