Interview with Just Another Rich Kid’s Ken Courtney
Coutorture snagged a pretty sweet interview with one of our fave designers Ken Courtney of Just Another Rich Kid. You can read the full interview here, but we posted the best parts below.
What was the concept behind the s/s 08 collection? Live Fast, Die Young !! The collection consists of our design team’s take on the darker side of humanity. Influences include: tragic pop culture icons, death and dying, Edgar Allen Poe’s The Raven, Easy Rider, Rebel Without A Cause, The Outsiders, Satanism, punk rock zines, religious iconography, Joy Division, illustrated alphabets & ornate manuscript letters, drips, Bauhaus, death metal, and infamous front page headlines.
How does it, if at all, fit in with what’s happening with other labels this season? I have no clue!!
this.heart’s.on.fire. is a perfect example of the element of lifestyle encouraging brand identity. Though I don’t suppose it began as a power point presentation, in what way did you anticipate that the blog would illuminate the brand and contribute to its success? It’s intention is to give another level of insight into what Ju$t Another Rich Kid is all about. It’s definitely an extension of the brand in every way.
As your business grows, do you find it more difficult to be cool? In other words, with everyone watching, is confident conceptual thinking compromised or encouraged? That’s a tough one. I don’t think it has anything to do with everyone watching. When everyone’s watching, it’s easier to be cooler. It has to do with sales. You can’t do FUCK GUCCI tees and ever think any other large US department store will carry your line. And as we all know, you’ve gotta make money to stay afloat.
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