Interview with Matt Levine of STEELO
Adding to our series of the Inter-Views of Fashion, we spoke to Matt Levine of Steelo; discussing concepts, the process of producing a collection, skills of being a designer, and his future goals.
FI: What is the concept behind your s/s 08 collection?
ML: The concept behind Fall 08 is the attitude of New York City, influence of Los Angeles, and creativity of Japan, from the Lowest East Side to Wall Street, from the Board Room to the VIP room. I wanted to create clean sleek traditional styles using quality Japanese fabrics, but also having unique conceptual detailing. The Steelo customer is an educated consumer, they feel quality and see detail, it’s important that I pay close attention every to every aspect, of every handcrafted piece.
FI:How long does it take you to complete a collection: what is your process?
ML: Honestly don’t have a process. I realize what is missing in my closet, what I am looking for, what I am in the mood to wear, and then create garments that I think are currently missing in today’s market, pushing the envelope with a vision and direction in mind. Most of my process is traveling, fusing different cultures, different styles, different looks together – to create Steelo. Steelo is not just threads and needles, it’s a lifestyle, and my creative process is influenced by that. Steelo is a niche brand, creating direction, creating the vision, opposing of what other brands are currently doing right now in the marketplace.
FI: As a designer, what do you think the most important skill to have is?
ML: As a designer, I think the greatest tool is being a leader, but a confident leader. Confident in creation, leading the customer to believe in your designs, believe in your product over your label.
FI: What are your goals for the future?
ML: To blur the line between brand and lifestyle.
For more from his collection, check out www.steelo.us
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