Is Daniel Saynt the Perez Hilton of Fashion?

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For Immediate Release

February 8th, 2008

New York, NY - Brash, unbiased, and brutally honest, an online rising star is getting the attention of GUCCI, American Express and the New York Times with his fresh perspective on the down and dirty world of fashion. Called the “Perez Hilton of Fashion” by fellow bloggers, FashionIndie.com’s Daniel Saynt has been naming names and pulling no punches in a series of web posts and videos focussed on the New York Fashion scene and all it’s juicy gossip in his weekly “Sinners & Saynt” column.

Originally created as a site focussed on emerging fashion talent, FashionIndie.com has expanded to include more opinionated commentary on the world of fashion, an opinion that is heavily influenced by Daniel Saynt’s experiences from his three years as editor-in-chief for the budding fashion website.

Recently, the online personality was noticed by GUCCI representatives who personally invited him to their Madonna hosted bash when the 24 year old blogger flogged the brand for not having representatives from New York’s fashion blogging community involved in their “Gucci Loves NY” campaign. Within minutes of posting the article, the story went viral popping up across the web on popular sites like FashionTribes.com and Glam.com hitting millions of readers across each of these networks.

A post on the fluorescent orange DKNY bikes, which resemble the “Ghost Bikes” that currently mark the grave spots of bikers killed by cars, also had the web buzzing. Dozens of bloggers began demanding that the company remove the bikes immediately with some threatening to remove them themselves through the use of chain cutters.

“We never realized how influential our blog was in the fashion world. Just yesterday morning a representative from American Express contacted us after we wrote about an invite they sent and then retracted for wednesday’s Peter Som fashion show.” Once the representative saw the post, Daniel Saynt was contacted to attend Zac Posen’s runway show as an apology for the “mistake”. “It seems that people are finally paying attention to the world of online fashion publishing. We’re just glad to be the site that’s making some PR reps sweat.” says Daniel Saynt.

With over 150,000 monthly readers FashionIndie.com has become “the spot” for independent fashion opinions, a title that the young fashion company will not give up easily. Future articles will focus on “The BASHED“, a long list of annoying fashion personalities who Daniel Saynt has met personally and thoroughly dislikes. “Basically, Fashion Indie will let you know who’s a jerk, who’s a douche, and who just needs to take a cyanide pill and end their life in the world of fashion.” Recent BASHING’s of Thom Brown Fall 2008 collection have already been circulating through the web within minutes of posting.