Is Old Navy Fat Phobic?
A blogger is claiming that she will no longer shop at Old Navy because they are fat phobic. We decided to weight the two sides of the argument:
Her side: Since Old Navy no longer carries Plus Sizes in the store they are discriminating against the plus sizes, and she now has to pay shipping of $7 in order to get her merchandise.
Their side: There is not enough of a Plus Size market for stores to carry the merchandise.
Working in retail for years, I can warrant the frustration of the blogger, having to pay shipping for something you once could get without the surcharge, but she needs to understand that most Plus Size woman like to shop in the comfort of their own home, and often do not even try on merchandise in store. So according to their marketing research, it was probably a wise decision to sell Plus Sizes on-line. I’m almost positive that Old Navy realizes the shopping power of those woman and would not want to discriminate in any way
What do you guys think?
