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Edited by on June 9 2008 at 11:27 AM

Jessica Simpson To Launch Intimate Collection

Jessica Simpson is expanding her ‘franchise’ into intimate apparel for Spring 2009.

Simpson’s five-year-old fashion franchise at the Camuto Group is projected to generate wholesale revenues of $300 million in 2008, said Kristin Kohler, senior vice president of licensing at Camuto.

Does anyone want their underwear to be designed by Jessica Simpson? Cuz her own lingerie doesn’t get her laid, so how does she think she can help other women look or feel sexy.

Story by Rebecca Alexander

Rebecca does not like biographies. They are stupid and she would rather spend her time editing the site. Which she does with great vigor.