Keith Richards for Louis Vuitton. Who’s Keith Richards Again?

Continuing (hopelessly) on their “Journey” campaign, Louis Vuitton has tapped the well preserved mummy of King Tutankhamun for their latest ad. Wait, that’s not a mummy? Are you sure?  He looks dead to me.

Keith Richards (he was in some band your parent like) is the latest spokesperson to preach the joys of owning a Louis bag.  First of all, any real rocker carries all his stuff in a black trash bag and/or a spare guitar case. Secondly, doesn’t John Varvatos already own “the ancient rocker as product hawker” rights.  If I we’re John, I’d be calling my lawyers before the house that Marc built gets it’s hands on members of Queen or Gene Simmons (that weird dude from celebrity apprentice).

I don’t know who Louis wants as a customer, but if their looking to make sure that retiring baby boomers spend their pension checks on their over-priced, over-monogrammed goods, they’ve chosen the right guy for the job.