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Kenneth Cole’s Awearness Blog launched.

And yes, we are awear. The blog is dedicated to social projects and activism so if any of you out there we’re hoping for a site about ways to wear your Reaction wear, keep searching. The idea of Mr.Cole as an activist shouldn’t be a surprise to any Indies out there. His regular efforts include fighting homelessness and AIDS prevention (NYC condoms are readily available at all his outposts), but is the blog worth the read? Check for yourself. So far the city boy has posted spots on GOOD magazine, Womens Rights and ways to save the world.

Not bad Cole, I guess Fashion Indie has some welcome competition in the activism field.

Hopefully, the Cole man heads up our Designers for Humanity initiative.