Kenneth Cole & the Blog

Kenneth Cole is going blog. The 25 year old fashion label is entering the digital publishing field with an online site dedicated to “Awearness”. As a special treat to bloggers, the first 25 that register on the site on February 18th will receive 50% off their next purchase as Cole’s. What will the blog be about? “Wear” expecting a lot of plays on words (see how I did that. “Wear” instead of “We’re”. Oh, we are so goddamn witty.) At the end of the day will anyone really care? The Colester is still a New York must, but his reach outside the city streets seems a little less than spectacular as industry types have been tattling lately. Guess the blog is his way to reconnect with the disconnected. In any case, I can definitely use a 50% off discount to the store, so I will surely be one of the first on it. Expect a true critique of the site once it launches February 18th.