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Edited by on January 13 2012 at 7:54 AM

Well, this was bound to happen eventually. Despite repeated warnings, someone has finally taken a massive gulp from the Kristen Stewart punch bowl and has decided to hire the sometime actress as the star of a campaign. But why did it have to be you, Nicolas Ghesquière? Why did it have to be you?

Breaking Swan: Kristen Stewart to Be the Face of Balenciagas New Scent, Tentatively Titled Her...?

Balenciaga has tapped Bella Swan as the face of an as-yet-unnamed fragrance launching this fall. Well, Nic, what do you have to say for yourself?

“Kristen embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence,” the designer told WWD. “From her early appearance in Panic Room to her independent choice of Welcome to the Rileys, I’ve always sensed her progressive character. In 2006, I invited her to appear in a project shot by Bruce Weber. Since then, I’ve always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga.”

Erright…Meanwhile, who the hell knew Nicolas Ghesquière was such a big Kristen Stewart movie buff? [WWD]

Story by Lester Brathwaite

I was center square from 1969 to 1978, during which I perfected the art of the zing as well as a crippling cocaine addiction. Bea Arthur was responsible for both. @LesFabian lester at fashionindie.com