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Lifetime Applies ‘Blush’
Lifetime is putting its best face on for a potential companion series to its soon-to-be-acquired “Project Runway.” The cabler has given a six-episode order to the reality competish “Blush: The Search for America’s Greatest Makeup Artist.” Hourlong skein, exec produced by Laura Fuest (”The Pussycat Dolls Present: Girlicious”), will bow on the net in November. IMG Entertainment is producing.
Pickup of “Blush” reflects the ramp-up of unscripted development at Lifetime as it preps for the arrival of its pricey “Project Runway” acquisition this fall. “Blush” will follow eight aspiring makeup mavens as they compete for the grand prize of a one-year contract as a professional makeup artist with Max Factor, $100,000 in cash and a shot at doing the makeup for a major glossy magazine cover shoot.
What a great idea, this show will def be a hit amongst the young beauty savvy crowd who will watch just for makeup tips and ideas.
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