London Fashion Week: The Inside Scoop



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London Fashion Week: The Inside Scoop

ELEY KISHIMOTO

London Fashion Week: The Inside Scoop

CHRISTOPHER KANE

London Fashion Week: The Inside Scoop

AMANDA WAKELEY

 

For those travelers expecting to see dinosaur exhibits and stuffed jaguar carcasses at London’s Natural History Museum this week, they are in for a rude (but pleasant!) awakening. Instead of specimen collections, the museum is home to various British designers, models, press and buyers. Yes, ladies and gentlemen, the second round of Fashion Week hits Europe. Goodbye New York…Hello London!

So London Fashion Week isn’t exactly hard to get into (yes, anyone can purchase admittance, catwalk and goody-bag tickets on the London Fashion Week website) but the Brits are whipping up designs just as innovative and stylish as New York Fashion Week.

This year’s London Fashion Week is rumored to have some of the best styles to date. Similar to the New York Fashion week craze of jumpsuits, London’s first day alone unveiled their take on these flight suits. Unlike New York’s distressed denim and pastel colors for Spring 2009, London designers are whipping up looks using loud colors like hot pink and bright yellow.

And for those designers who need an extra boost getting their collection out there, the British Fashion Council has a sponsorship program helping designers promote their looks. New Gen has launched the careers of British designers Alexander McQueen, Julien Macdonald and many others. Who wouldn’t want a £5,000 – £10,000 cash sponsorship, free utilization of the tents and recognition as a “must-see” designer at London Fashion Week?

London Fashion Week keeps the catwalks bopping until Friday, September 19th. If the Brits can whip up more killer looks (like the ones above), then I am skipping tea and biscuits, grabbing my rain coat and heading to London!

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