- Daniel Lalonde of LV North America
Louis Vuitton decided to donate 15 percent of all sales from its U.S. Web site that day to The Climate Project, the non-profit organization founded by Al Gore.
They first partnered with The Climate Project in 2007, when it started
making donations on behalf of some of the personalities in Vuitton’s
Core Values advertising campaign.
The campaign has featured the
likes of Catherine Deneuve, Steffi Graf and Andre Agassi, Sean Connery,
Keith Richards and Francis Ford and Sofia Coppola.
“Over the
past few years Louis Vuitton has voluntarily made efforts to reduce the
impact of its activities on the environment,” Daniel Lalonde, president
and chief executive officer of Louis Vuitton North America said. “In
addition we are proud to be able to support The Climate Project.”
LINKAGE: WWD
Futurist, Husband, Lover of Small Animals. I'm the quintessential jaded New Yorker with a mind for all things fashion. My articles are the type you'd expect from the popular girl at school; mean spirited and ready to pour some pigs blood on your homemade prom dress.
