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Lucky Brand Hopes To Woo Customers With Bowls of Water
Lucky Brand Jeans has completely eliminated their print ad spending and is launching all future campaigns online!!! Plus, in an attempt to be “your neighborhood denim store” they will be hosting local bands and adding bowls of water for dogs outside their stores. Wow, water. Now I’ll definitely shop there.
The online ads will begin pronto with the above campaign featuring rock ’n’ roll offspring Alexandra Richards (daughter of Keith Richards) and Ben Taylor (son of James Taylor and Carly Simon).
LINKAGE: Lucky Brand Chooses Rock Paper Scissors
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