Edited by Rebecca Alexander on
Louis Vuitton won yet another victory yesterday in its never-ending trademark-protection crusade, this time against Sony BMG. In a legal dispute just slightly more glamorous than LVMH’s recent ones with eBay, Sony BMG has agreed to pay Louis Vuitton 100,000 euros, or $155,830. Louis Vuitton got upset with the music giant because they used its Toile Monogram and Multicolore trademarks in music videos and on CDs by Britney Spears, Ruben Studdard, and Da Brat.
For example, in her “Do Something’” video, Britney appears driving through the clouds with her sexy girl entourage* in a pink hummer with a pink dashboard embossed with Louis Vuitton’s signature pattern (which flashes on the screen for literally less than a second).What makes the LVMH legal team seem even more spectacular is they’ve already won $240,000 in the Spears and Da Brat cases over the last five years. These guys are seriously cracking down on copywriting, good for them!!!
Thanks NY Mag for the info.
Rebecca does not like biographies. They are stupid and she would rather spend her time editing the site. Which she does with great vigor.