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Edited by on October 29 2010 at 9:42 AM

Spanx, the popular body-contouring ladies undergarment, are no longer just for the ladies. Say hello to Man Spanx, and goodbye to your dignity.

Man Spanx: Just Another Reason Youre Not Getting Laid TonightThough recently launced in the U.K., the U.S. has been sucking it in since February.

The tanks, designed to slim your stomach, firm your chest and support your lower back, run from $55 to $78, while the underwear, $38-$48, has “moisture-wicking cooling zones under [the] groin.” I’m not sure what the hell that means, but I’m already grossed out by it.

As you can see, the Spanx, being modeled by this chiseled male model, really work at defeating the battle of the bulge.

Man Spanx: Just Another Reason Youre Not Getting Laid Tonight

Man Spanx: Just Another Reason Youre Not Getting Laid Tonight

Gentlemen, for the sake of hotness, just hit the gym. Clearly, if you’re invested enough in your vanity to spend money on some Spanx tanks and briefs, you can also spend some time on a treadmill. After all, no one likes false advertising.

Story by Lester Brathwaite

I was center square from 1969 to 1978, during which I perfected the art of the zing as well as a crippling cocaine addiction. Bea Arthur was responsible for both. @LesFabian lester at fashionindie.com