Edited by Marcus Holmlund on
Marcus here. Come wintertime, I literally wake up in my Fjällräven bubble jacket. It’s global warming survival gear. Double-down, crazy comfy, and the best quality known to man, the coat’s lasted my enitre life.
The historic Swedish brand started as a hiking company selling tents and rucksacks with their fresh lil’ fox logo. They’ve been gaining attention in the states ever since selling their backpacks at Opening Ceremony. Now, they’ve opened their first flagship stateside (in NYC, located at 262 Mott Street) and it’s like a little slice of the homeland. They’ve got clogs, knits, long underwear… You’ve got to see it to believe it.



photo source: freshness mag
LINK LOVE: Smoke & Mirrors , Fjallraven

