Model Mayhem: Anja Rubik Launches a Mag

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Model Anja Rubic and her boyfriend, fellow model Sasha Knezevic, have launched the premier issue of their new magazine, called 25.

In December, the duo capped off the re-vamped, 224-page issue of 25, which was already established in Vienna but required a complete overhaul. Rubik is acting as fashion and art director, while Knezevic is editor-in-chief and creative director. The Spring issue debuted in February (shown above), and their goal was to include 5 women’s editorial spreads and one men’s editorial spread. Topics will also include food, travel, film and fine art.

Unfortunately, for now the magazine is only available in Vienna and through 25magazine.com, with English translations in the back. Judging from the high art concepts (one editorial is supposed to be inspired by Egon Schiele and shot by Victor Demarchelier), it might be worth checking out for the photos alone.