Edited by Rebecca Alexander on
On January 11th, Mulberry’s new SS10 style, the Alexa, will be hitting stores. The Alexa is named after ‘girl of the moment’ and fellow Brit, Alexa Chung. When Emma Hill saw that Alexa was carrying an old Mulberry men’s briefcase style, the Elkington, she loved and was inspired by the look it created. She took the masculine briefcase shape, updated it a little bit with some feminine touches and named it after the inspiration – Alexa.
Emma presented the bag to Chung and she immediately fell in love with it – she could not stop carrying it during SS10 NYFW and still carries it to this day.
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The Alexa comes in regular and oversized shapes. It is available in all leather (oak, navy, yellow, black), a lambskin with snake trim (pink, black), shiny leopard print (oak, pink) and a great summer tweed (beige). Prices range from $950 (summer tweed) to $1595 (oversized lambskin with snake trim). The bag works well in the utilitarian trend that was prevalent on the SS10 runways.
Rebecca does not like biographies. They are stupid and she would rather spend her time editing the site. Which she does with great vigor.