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Louis Vuitton’s latest ad campaign has been banned—and not because of the French fashion brand’s heavy retouching. In fact, the evisceration of Madonna’s wrinkles is apparently far more acceptable than insinuating that the brand’s handbags are, in fact, made by hand. “Despite ads showing a ‘seamstress with linen thread’ and boasting of ‘infinite patience,’ bags bearing the trademark pattern of an interwoven ‘L’ and ‘V’ are predominantly created by machine,” reported the Daily Mail earlier this week. The fact that LV’s heritage-themed ad campaign suggests otherwise has lead the Advertising Standards Agency (ASA) to ban two of LV’s advertisements.
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