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Edited by on September 17 2009 at 11:32 AM

Old McRenzo Had A Farm, Eei Eei Oh

Diesel Farm, Renzo Rosso’s estate located in the green Marostica hills near his hometown Bassano (Venice, Italy), will open its doors to the web to sell its limited edition products online. With just one click you will have the opportunity to purchase rare and valuable specialities of the sunny and airy climate of Diesel Farm vineyards and olive groves, which previously have been distributed exclusively among a selection of the top restaurants and retailers.

Renzo Rosso comments: “I’m really proud of the wine we produce: it is conceived in a high level selected and limited production, not sold through the normal distributing channels but only in a few top restaurants around the world. Today, thanks to the e-commerce site, Diesel Farm distinguishing wines and olive oil are available to all of Diesel’s fans and gourmet passionates who want to personalize their special occasions and dinners with an additional Diesel lifestyle element.”

Story by Rebecca Alexander

Rebecca does not like biographies. They are stupid and she would rather spend her time editing the site. Which she does with great vigor.