Edited by Danika Daly on
Upcoming designer Licia Florio took a light approach to Fall with her second collection “The City My Forest”, featuring lighter sweater fabrics, neutral colors and whimsical designs for the flirty school girl who isn’t quite naughty, but has a little moxy. Vogue Italy gave a sneak peek into her Spring 2012 collection, which has not yet been shown, and Licia herself mentioned on Facebook it is called “Sea Wolf”. We can’t wait to see what she has in store for her full Spring/Summer collection.
Danika Daly is president of her eponymous PR firm, Danika Daly PR specializing in fashion, beauty and lifestyle markets. Her focus is on emerging designers and brands breaking onto the fashion scene. She views PR as various arts combined, and started Danika Daly PR to infuse brands with creative elements to make them stand out. Danika is a guest columnist for Fashion Indie. Tweet her @DanikaDaly.