Peaches and Seams

Peaches Geldof, the party-loving daughter of Bob Geldof (okay, at first I didn’t know who that was but according to wiki he’s some singer/activist. Kind of like Lionel Richie which would make Peaches the UK’s answer to Nichole Richie), is the latest celebrity (she’s a celebrity cause she starred in a UK reality series. so yes she’s UK Richie.) to turn designer.

She will create a capsule collection of dresses, separates and bags for the London ready-to-wear label PPQ for fall, all based around her namesake color mixed with Gothic black touches.

Geldof is no stranger to the brand, which thanks to its Eighties-influenced party dresses has become a favorite among London scenesters such as Daisy Lowe, Agyness Deyn and Geldof, who’s even modeled in one of the label’s shows (which now makes her more like Paris Hilton who has modeled in the shows of Heatherette).

“It’s a natural progression that Peaches is designing with us, she has always been one of our most confident customers,” said Percy Parker, who founded PPQ with Amy Molyneux. “We have managed to provide her with everything a girl needs to party in, and now we have put our heads together and taken things to the next step.”

The line will launch at PPQ’s Conduit Street store in London for fall, and will retail for up to 195 pounds, or $394. And the line isn’t Geldof’s only foray into fashion — the sometime model and DJ also is set to star in a documentary for MTV in the U.K., in which she’ll be filmed editing a weekly celebrity magazine (which now makes her a little like Lauren Conrad).

Okay indies, have you been following so far…

Nichole Richie + Paris Hilton + Lauren Conrad + British Accent = Peaches Geldof

Which basically means this collection will be shit x 3!!!

Courtesy of WWD

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