March 20, 2008 | Daniel Saynt

Philip Lim for Coach

Reed Krakoff and Phillip Lim are out to reinvent the trenchcoat.

The two met through the CFDA/Vogue Fashion Fund. In 2007 Lim won the CFDA Swarovski women’s wear award for his two-year-old contemporary label, 3.1 Phillip Lim. Krakoff is vice president of the CFDA.

“He’s not only amazingly talented, but has a great personality,” said Krakoff. “He really understands great American design and the trench is an iconic piece of American outerwear.” The two concocted a long belted suede trench that will retail for $1,798 and a short leather one that will sell for $1,298. Outerwear is a growing category for , which has also partnered with designers such as Lutz & Patmos for knits and Eugenia Kim for hats.

“It’s part of our moving forward and staying fresh,” added Krakoff of the burgeoning categories. “We’re starting to add more clothing.” The coats will be available in stores starting in August.

Courtesy WWD

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About the Author: Founder and main dude at Fashion Indie, Daniel Saynt began his career in fashion at the tender age of 14, when he worked in the stockroom for some unnamed fashion whorehouse. His distaste for the mainstream quickly festered until he decided enough was enough, denouncing all mainstream fashion lines (unless the stuffs on sale or just down right irresistible or free, you can't say no to free).


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