Abercrombie & Fitch Has Got Themselves a Situation
Aug 17, 2011 - by Lester Brathwaite
Revered luxury brand Shameless flesh peddler, Abercrombie & Fitch is offering the Jersey Shore's Mike "The Situation" Sorrentino compensation to stop wearing their clothes because he apparently hurts their image in a strange case of the dumpster calling the garbage can "trash."
In a statement on A&F's website:
We are deeply concerned that Mr. Sorrentinos association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans.
A&F wants The Situation to wear an "alternate brand" and has also "extended this offer to other members of the cast, and are urgently waiting a response.
A. Since when is Abercrombie & Fitch an aspirational brand? Sure, once upon a time it was actually a respected label but that went flying out the door once those homoerotic soft porn biannuals disguised as catalogs started popping up in-store.
B. Correct me if I'm wrong (don't you dare), but isn't The Situation the kind of customer A&F mainly appeals to, i.e. douchebags and juiceheads?
C. This has been happening to Snooki for ages with designers purposely sending her their competitor's bags in order to avoid being associated with her, so the Jersey Shore kids are basically fist-pumping, cartwheeling and throwing up all the way to the bank. God bless America. [WWD]