While Elle had the biggest increase in ad pages during the first half of the year, InStyle had the largest number of ad pages for any fashion title, while Vogue continues to go strong and W's just happy to be in the game.

The story goes something like this:

InStyle - up 4.7 % to 1,156 pages

Vogue - up 11% to 1,094 pages

Elle - up 15% to 1,082 pages

Harper's Bazaar - down 5.4% to 712 pages

W - up 5% to 44o pages

 

For  men's titles:

GQ - down 3% to 485 pages

Esquire - up 12.5% to 410 pages

Men's Health - up 4% to 377 pages

Men's Journal - up 5% to 353 pages

Details - down 2.8% to 311 pages

 

And on the lifestyle front:

Real Simple, down 6.6% to 688 pages

O: The Oprah Magazine, up 3.8% to 671 pages

Vanity Fair - up 6.5% to 650 pages

Redbook - down 1.6% to 635 pages

Martha Stewart Living - up 2% t0 507 pages

More - down 3.3% to 401 pages

[WWD]